Automate Your Campaign Lifecycle
When you print materials like flyers, posters, or business cards with QR codes, the destination URL is permanent. However, your marketing offers are often temporary. Using QR code expiration allows you to ensure that customers who scan a code after a campaign ends are not redirected to a broken page or a confusing, outdated landing page.
By setting an expiration date on your URL Zone link, you gain control over the lifecycle of your print marketing. Once the date passes, the QR code stops redirecting to your offer. Instead, you can configure it to redirect users to a relevant, active page, such as your homepage or a new current promotion.
Setting Up Expiration Dates
Implementing expiration on your short links is a straightforward process within the URL Zone dashboard. This feature works by tying the behavior of your QR code to the destination link itself.
- Create a short link for your seasonal offer landing page.
- Access the link settings in your URL Zone dashboard.
- Input the specific date and time when your promotion ends.
- Set the redirect destination for when the link expires.
Once saved, your QR code remains functional but context-aware. If a customer scans the code on a flyer found months later, they will be guided to your current site rather than a 404 error page. This maintains a professional user experience without requiring you to reprint marketing materials.
Key Takeaways
- Use QR code expiration to prevent traffic from landing on expired seasonal offers.
- Redirect expired links to active pages to maintain site navigation for potential customers.
- Plan your campaign dates in advance to automate the transition from a promotion to a standard landing page.
Frequently Asked Questions
Can I change the expiration date after printing the QR code?
Yes, you can update the expiration settings for your short link within your URL Zone dashboard at any time, even after the QR code has been printed and distributed.
What happens to the QR code when the link expires?
Once the link reaches the expiration date you set, the QR code will stop leading to the original promotional page and instead redirect users to the destination you specified for expired links.
